Stories

’47 Baseball in the Bicentennial

In 1976, America celebrated 200 years of freedom. No other social institution marked the historic event with such patriotic vim as the national game, the country’s beloved pastime: Baseball. In 2016, '47 is revisiting this era with a new product line...

OFFICIAL RIDER’S GEAR OF NITRO CIRCUS

This week we announced an exciting new partnership: ’47 is now the official rider's gear of Nitro Circus –– the brainchild of Ringmaster Travis Pastrana and his fellow adrenaline hungry buddies. This action sports collective is made up of daredevil a...

’47 THANKS BIG PAPI

When Boston Red Sox icon David Ortiz celebrated his 40th birthday at the end of 2015, he also announced he'd be "calling it" after the 2016 season. Though every professional athlete can, and usually does leave a legacy on some scale, in some way –– t...
Caribbean Baseball Initiative

TWO NATIONS, ONE PASTIME: BASEBALL

Sport may be competitive in nature, but the same passion that helps a team win or fans cheer –– implies an aspiration to unite with others: over a team, a city or just the love for a game. In 2016, baseball is helping to repair a broken relationship ...
throwback

A ’47 Tip of the Cap

Perhaps the familiar "Throwback Thursday" (#tbt) social media craze is actually a poetic verse in an evolving digital rhetoric — recited each week, the same way we mumble through the lyrics to Auld Lang Syne every New Year’s Eve. Interestingly, and p...

’47 ARCHIVE: Oklahoma State Cowboys

Founded as the Oklahoma Agricultural & Mechanical College in 1890, Oklahoma State University has come a long way since the Agriculturists era. Since then, OSU has been know as the Aggies, Farmers and Tigers before finally settling on the Cowboys....

’47 ARCHIVE: Golden Age of Gridiron

The 1958 NFL Championship Game helped shape the growth of football. Broadcasted throughout the country, viewers witnessed the drama of a hard fought battle between the Baltimore Colts and the New York Giants. The score was tied at the end of regulat...

Super Bowl XLIII: Pittsburgh Steelers

The Pittsburgh Steelers host the Arizona Cardinals in Week 6, a rematch of Super Bowl XLIII. SUPER BOWL XLIII: Pittsburgh Steelers The Steelers comeback victory over the Cardinals in 2009 is certainly one of the most memorable Super Bowls of al...

’47 ARCHIVE: Florida Gators

‘47 visited Gainesville to explore the history of Florida Gators football. After examining images and memorabilia, we created the ‘47 ARCHIVE: Florida Gators collection.   A founding member of the SEC in 1932, the University of Florida...

’47 ARCHIVE: Auburn Tigers

Auburn University has the 12th most wins in major college football history. Since they began competing in 1892, the Tigers have recorded 5 national championships, 12 conference championships, and 22 bowl titles. Along with Heisman Trophy winners such...