Calling all of Boston and friends –– it wouldn’t be the kickoff of summer without another epic Boston Calling Music Festival. That’s three days of feels from great music, art, comedy, and of course, melty Roxy’s grilled cheese. ’47 is excited to be back on the festival grounds at our newest activation and on festival-goers as the official merchandise partner of the event.

In-between sets and ferris wheel rides, be sure to stop by the ’47 Experience for a loungey space to meet up with lost friends, charge up, cool down and enjoy some perks of free pennants and patches. With every purchase of ’47 Boston Calling headwear at the merch tent, you’ll receive a gifted Classic ’47 CLEAN UP that can be customized with a variety of fun and commemorative patches at our space.

Dreaming of a VIP experience? This could become reality as we run giveaways on our social channels throughout the festival. We’ll be upgrading a few lucky GA ticket holders to VIP, opening up access to the exclusive lounge and viewing areas. Once you’ve attended our activation, simply post a picture of your newly-patched swag or custom pennant, tag @47 and #LETYOURYOUOUT and you’ll automatically be entered to win two upgraded tickets for Saturday or Sunday.

As a local sports lifestyle brand, the Boston Calling Music Festival is pretty special to ’47. Get ready with us for an incredible weekend of self-expression from artists, fans, brands and more. If you’re looking to let your you out in Boston Calling gear ahead of time, check out the collection on our website. See ya real soon!