Creating impact and pushing boundaries –– that’s the energy that artist collective POW! WOW! uses to fuel its creative community and epic events around the world. In 2019, ’47 is thrilled to continue as the official headwear partner of POW! WOW! for another year of global gatherings filled with good vibes and great art.

POW! WOW! Hawaii will be our first stop this year to meet some of the artists who are adding their touch to the already beautiful Kaka’ako district of Honolulu. From February 8-17 we’ll see murals, events and friendly greetings popping up around every corner while embracing the aloha spirit that radiates out of the region.

If the aloha spirit were a hand gesture, it’s probably the Shaka (we hope you just did it wherever you are). With origins in Hawaiian lore, the Shaka is so much more than a formation of fingers 🤙 –– it’s a motion that can communicate anything from hello to hell-yeah.

Attending artist Shing02 has an admiration for the gesture, incorporating it with some added expression into his signature mark –– the Shmiley. Shing02 is the first of several artists we’ve collaborated with this year to create headwear that speaks to the ethos of POW! WOW! and personal expression.

Though we often think of what personal expression means to an individual –– it’s the power of collaboration and a supportive community that can make this individuality even stronger.

Like any good neighborhood would, POW! WOW! Hawaii 2019 is jump starting with a good old-fashioned block party at Honolulu Night Market on Saturday February 9th from 6:00-9:00 PM. Come by for custom patches designed by attending artists plus the launch of our limited-edition Shing02 x ’47 headwear.

Can’t make it to the Aloha State but want the goods? We have some POW! WOW! headwear available on 47brand.com. Join us all year for more positive energy as we collaborate with some real special artists along the way. Mahalo! 🤙