Spanning the Miami beaches to Hard Rock Stadium, Super Bowl buzz is in the air. Football fans from all over the world are gathering in South Beach as the Kansas City Chiefs and the San Francisco 49ers get ready to square off. For this year’s Big Game, we have a few Big Announcements.

At Super Bowl LIV, ’47 is excited to bring you an immersive retail activation offering new releases and Limited Edition products including our first-ever collaboration with Zubaz. Additionally, we’re opening customization stations for fans to create truly one-of-a-kind pieces of SBLIV apparel.

And if that’s not enough to get you through the door, we’ll be hosting a special appearance by former Miami Dolphins quarterback and Pro Football Hall of Famer, Dan Marino.

’47 Retail Activation 

Come visit us at the ’47 Retail Activation in Hall D of the Miami Convention Center in Miami Beach, Florida. The shop will be open to the public during the Week of January 25 – February 2 (check out the hours of operation details at the bottom of this post). 

If you want the full ’47 Super Bowl LIV Experience, make sure to stop into our Retail Activation as early as possible for first access to products like our latest collaboration with Zubaz

We’re ready to embrace the awesome in Miami.

When Zubaz was created 26 years ago, the classic zebra pattern came to symbolize the brand name as a crazy look for people who wanted to “Dare to be Different”. Sound familiar? With our mission to empower people to use fashion as a form of self-expression and “LET YOUR YOU OUT,” this collab was a perfect fit.

The Zubaz x ’47 Collection offers up designs you’ve never seen before on our ’47 headwear. Following Super Bowl LIV, you’ll want to keep an eye out for future collabs with Zubaz coming down the line.

In addition to launching our Zubaz x ’47 Collection, grab a Super Bowl LIV tee in the style you’ve all come to love: ’47 Vintage Tubular.

Bold, colorful, and Miami-inspired – the Super Bowl LIV ’47 Vintage Tubular collection is all that wrapped into three unique designs

Offering bright and colorful designs alive with a Miami feel, the ’47 Vintage Tubular is inspired by iconic sport-licensed looks of the ’80s and ‘90s. 

All of these goodies (and more) will be available through the ’47 Retail Activation at the Super Bowl Experience in Miami from January 25th through February 2nd.

Can’t make it to the Miami Convention Center from January 25th through February 2nd? Don’t worry! Our SB54 collections are available online now.

Let Your You Out at the ’47 Customization Station

Right next to the ’47 Retail Activation, you’ll find touch-screen systems that let you customize white or grey tees with a selection of limited edition SBLIV graphics. After picking out a graphic, you can add your name and favorite number, as well as the SBLIV trophy logo.

Dan Marino Autograph Signing at SBLIV

We’ve also pulled a few strings to deliver a signing event featuring former Miami Dolphins quarterback, Dan Marino. Participating fans will have the opportunity to get a signed fan card at the NFL Stage. You can even enter here for a chance to win not only signed headwear but also a Meet & Greet with Dan the Man at the ’47 Retail Activation! 

Dan Marino Autograph Signing Details:

  • Signing event runs from 4 pm to 5 pm on January 30, 2020 at the NFL Shop Stage
  • Fans who purchase $50 or more of our Super Bowl LIV Zubaz collab headwear from the ’47 Retail Activation will qualify for the Fast Track signing line
    • Must have purchased headwear and receipt with you to enter Fast Track line
  • Limit one autograph per fan, first 150 fans only
    • Autographs limited to the image provided by ’47
  • No photos allowed

We’ll be adding photos of the event on our blog, so be sure to bookmark this page and come back here after the event. You may even see yourself featured!

’47 Super Bowl LIV Experience event schedule

Hours of Operation:

Sat., January 25, 202010:00am – 10:00pm
Sun., January 26, 202010:00am – 8:00pm
Mon., January 27, 2020CLOSED
Tues., January 28, 2020CLOSED
Weds., January 29, 20203:00pm – 8:00pm
Thurs., January 30, 20203:00pm – 10:00pm
Fri., January 31, 202010:00am – 10:00pm
Sat., February 1, 202010:00am – 10:00pm