Dating back to 1892, the timeless traditions held by the Georgia Bulldogs are unlike any other. From the Sanford Stadium hedges and loveable lineage of Bulldog mascots, to the ringing of the Chapel Bell after a win, the story of Georgia football is one worth celebrating.

In the midst of another successful season, the Red and Black’s passionate fan base continues to proudly support their team, carrying out the rituals laid generations before. If one thing is for certain, Dawgnation is proud to honor the history of the University of Georgia with unconditional spirit and boundless passion.

’47 is proud to be an official partner of the University of Georgia. For the new Georgia Bulldogs apparel collection, see local retailers and 47brand.com.

Love it.

Fear it.

There’s no hiding from it.

The Red and the Black endure.

Drenched in tradition ‘the others’ don’t quite get,

and a history you can’t replicate.

You live it every day.

Once a Bulldog, Always a Bulldog.

Howled from ‘The Arch,’

Heard down through the rolling green fields of ‘Glory Glory’ and Beyond.

Answer!

These dogs don’t walk alone!

United you come.

Your pride on your sleeve.

Passion: off leash.

Bark,

as bad as Bite.

‘Cause nobody knows it better;

The bell tolls for victory.

The bell tolls for us.

We. Are Bulldogs.

We are Dawgnation.

This…is Georgia