The day is November 1, 1947. The Ohio State Buckeyes are losing to Indiana at Ohio Stadium. Matthew Sidley, an ex-Navy sailor turned cheerleader, activated the crowd with the coveted chant he created with his comrades while stationed overseas. “O-H! I-O!” energized thousands that day and became an instant legacy. IYKYK.
In fact, according to OSU record, team members would even deem the year 1947 a turning point in Ohio State football.
We happen to be big fans of 1947, too. It’s the year our very own business took off in the streets outside of Fenway Park, inspired by the energy of our own local sports fandom. And here we are, 73 years later –– still electrified by fans from every region.
November, 2020. You chanted –– and ’47 answered. We’re thrilled to announce the addition of Ohio State Buckeye gear to our sports-lifestyle offering. Starting now, we’ve got the same premium headwear and apparel you love –– in that special Scarlet and Gray colorway. We’re also exploring accessories like scarves, new headwear silhouettes, and face masks for the future.
Ohio State Buckeyes ’47 CLEAN UP 
Ohio State Buckeyes ’47 CLEAN UP 
Ohio State Buckeyes Trawler ’47 CLEAN UP 
Ohio State Buckeyes Grit ’47 SCRUM Tee 
Ohio State Buckeyes Vintage Grit ’47 SCRUM Tee
As one of the loudest and proudest NCAA football fan bases, Ohio State die-hards can feel a warm welcome of ’47’s commitment to fandom. Introduce yourselves right back! Share fan photos featuring ’47 gear for a chance to win a monthly $100 gift card.
O-H! I-O! Let’s go!