This week we announced an exciting new partnership: ’47 is now the official rider’s gear of Nitro Circus –– the brainchild of Ringmaster Travis Pastrana and his fellow adrenaline hungry buddies. This action sports collective is made up of daredevil athletes doing wild stunts that usually involve landing the epic flight of some vessel to the sounds of roaring, awe-struck fans. The movement started from YouTube videos, filmed in Travis’ backyard in Maryland and has grown to be one of the most successful touring events on earth.
Encouraging authentic self-expression through sport and style is in our brand’s DNA. When we met with Nitro Circus, we knew we encountered some of the most fearlessly expressive guys out there. The riders literally embody what it is to be a modern pioneer; so to have ’47 fit their lifestyle is a total alignment for us in a space that lives at the intersection of sport and culture.
If you’re wondering what this whole exhibition is about, we’ve compiled some clips of Travis and his superhuman friends conquering what many of us would think of as impossible –– to them, just another day at the office:
Although there is competition associated with these events, they’re really reinventing the structure –– focusing more on breaking records and pushing limits than the typical “show up and compete” model for sports. These events ooze positivity, friendship, and authenticity. Evident after spending even a short time with this close-knit crew.
Our new line will feature vibrant Nitro Circus graphics on familiar ’47 styles, like the ’47 CAPTAIN, ’47 CLEAN UP plus our softest tees, hoodies, and tanks for men, women and youth. The collection is available in limited supply here, on the Nitro Circus website, on tour and at select Aussie retailers. Stay tuned for plenty more coming at you in 2017.
Nitro Circus, keep doing what you’re doing –– we’re stoked to be joining you.