It’s no secret that LET YOUR YOU OUT is at the core of ’47. It’s also no coincidence. See, the passion that founders Arthur and Henry D’Angelo held for peddling sports memorabilia outside of Fenway Park in 1947 didn’t waver, it evolved. It metamorphosed into something greater –– a passion for self-expression, individuality, originality, and authenticity – the qualities that are the potential energy behind LYYO.

So when the potential becomes kinetic, we notice. Not only do we notice, we tip our cap.

That’s what the LYYO Series is all about. It’s a celebration of the individuals who share our passions and manifest them in their own unique way. Because whatever the medium –– art, music, fashion, film and beyond –– self-expression knows no boundaries.

Well, what are you waiting for? Check out the individuals below who made us do a double-take:



Whether you know him as DJ YVNG PAVL or community connoisseur Pablito, you’re probably already familiar with some of his work. A steady leader in the Boston creative scene for nearly a decade, Paul’s sweet spot is bridging the gaps between music lovers, party goers, cultural innovators, and community experiences.




With a passion and energy reflective of the Roxbury area she grew up in, Vintage Lee quickly earned buzz as one of the most exciting new voices in Boston’s growing rap scene. As a teenager, her talent was already turning heads. Still only 21, Lee continues to credit her roots as the inspiration that keeps the fire lit beneath her.




Teetering on the line of quirky and cool, Khary spent his teen years at open mics and sneaking into clubs to perform. After relocating to New York, he gradually made the transition from an intern to a full on artist, sharing the stage with the likes of Tory Lanez, Kyle, Mura Masa, Talib Kweli, Royce Da 5’9”, Waka Flocka, and comedian Jermaine Fowler.