Stories

CELEBRATE EXCESSIVELY

In 2017, the NFL welcomed back the beloved touchdown dance –– penalties for excessive celebration are now a thing of the past. Dance is an epic way to express yourself whether you're a professional or not, and '47 is always looking for new ways to sp...

LYYO Series

It’s no secret that LET YOUR YOU OUT is at the core of ’47. It’s also no coincidence. See, the passion that founders Arthur and Henry D’Angelo held for peddling sports memorabilia outside of Fenway Park in 1947 didn’t waver, it evolved. It metamorpho...
Menzingers

THICK AS THIEVES

Celebrating self-expression is in ’47’s DNA, and music is one of the greatest avenues for it. As regulars of the Boston Calling Music Festival, every year we look forward to meeting artists and fans in our own backyard for one of the best parties of ...
Redesign

’47 Redesign Runway Show 2018

Introduced last year, ’47 Redesign is a platform for designers to reinterpret ’47’s licensed sportswear. For the second consecutive year, we invaded Pratt Institute’s “Deconstruct/Reconstruct” course, offering design students an opportunity to resusc...
jayhawk

ROCK CHALK JAYHAWK

In 1891, basketball's first rulebook was born in Springfield, Massachusetts where instructor James Naismith was tasked with creating a game that could keep rambunctious young athletes at bay. A soccer ball and a couple peach baskets later, Naismith’s...
OG Slick

SO LA FOR SO LONG

Take a walk through the streets of Los Angeles, and you’re guaranteed to see at least two things: incredible graffiti and basketball hoops. Paint on walls and sneakers on concrete are an indelible part of LA’s character, and with the arrival of the N...
oht 10 year

NEVER FORGOTTEN: NATE HARDY & MIKE KOCH

Upon returning from duty, wounded service members most often request something so simple as a cap –– a way for them to cover head wounds from combat. This reality inspired the founding of Operation Hat Trick (OHT) –– an organization dedicated to help...
Patriots Nation

PATRIOTS NATION: A TRADITION

Calling something a new tradition almost seems like an oxymoron –– but all great things have to get their start somewhere. When Roxanna Rajabi’s parents emigrated from Iran to Boston, there would undoubtedly be some adjustments. Almost as a rite of p...

GO PACK GO

In the small town of Stratford, Wisconsin, the sunrise is a standard wake-up call for Gail Reckner’s family, who has devoted countless early mornings and long days tending to their farm. This is a way of life for plenty of Wisconsinites –– a proud an...
Henry & Arthur D'Angelo Founded '47 In 1947

70 YEARS LATER

Millions of people have shuffled through those Fenway streets in Boston since 1947, where Arthur and Henry D’Angelo first started peddling sports memorabilia to Red Sox fans, loud and proud from their stacked sales vessel. Most of those people come a...