There are three words that define this year’s Patriots’ season: “Do Your Job.”

It’s what they call “The Patriot Way.” It’s part edict, part instruction manual. It’s a simple blueprint plan for success.

It all started with a Belichick speech, when the head coach instructed his players to just “do your job” during a game against the Baltimore Ravens. Not only did it motivate the Pats, but it also inspired the city of Boston. And now that quote is everywhere; on merchandise big and small, on signage promoting the playoffs, even players are wearing it.

Not only did fans keep warm in their ’47 Do Your Job beanies, but some even got creative with decorating the city with them. Take a look at some of our favorite ‘Do Your Job’ highlights of the season.

10923701_10153035060942372_1091380014632264323_o (1) CL4eCcp-1 kreiter_patsrally3_spts pic of the day